Bold Branding for an Iconic Indian Gastro Pub.

Menus to Social Media Design & Brand Identity – Our collaboration with Soho Tavern
Client Soho Tavern
Year 2017 / Current
Services Brand Identity / Menus / Social Media UI/UX Design / Web Development

Since 2017, our collaboration with Soho Tavern has been a dynamic journey of creative partnership. We led the full rebrand, crafting a bold new logo and unique colour palette that now defines their identity. From iconic table menus for non-veg, veg, drinks, and desserts to cohesive interior design elements, our branding has become central to the Soho Tavern experience.

Working closely with the team, we’ve designed impactful seasonal social media posts that keep the brand fresh and relevant throughout the year. Most recently, we launched a sleek new website that highlights each branch, complete with updated menus, opening times, and private dining bookings. This ongoing relationship is a perfect example of how design and strategy can evolve a brand while staying true to its roots.

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The work done by Rajeev Shinh & the team is outstanding. From detailed finishing to high speed turnarounds. The Ultimate Proffesional.

Mikey - Founder and CEO

BRAND COLOUR PALETTE

Pumpkin
#f17822
Dim Grey
#646565
Midnight Green
#22454b
Jade
#17ae7b
Caribbean
#0f716e

TYPOGRAPHY

A unified look with consistent colours, fonts, and visuals

A cohesive style guide ensuring consistency across colors, typography, and visuals, bringing the brand to life. Defining colors, typography, and visuals for a strong, cohesive brand identity.

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MENU DESIGN

We transformed Soho Tavern’s menus from dark and gloomy to bright, sharp, and irresistibly inviting. Each piece is a reflection of the brand’s bold personality clean layouts, rich mouth-watering photography, and a warm, spice-inspired colour palette that nods to key ingredients like turmeric.

From the vibrant non-veg and vegetarian menus to the sleek cocktail and wine lists, every element has been thoughtfully designed to guide and excite the diner. The typography is distinctive yet highly legible, striking the right balance between modern and characterful. Even the dessert menu offers a visual treat playful, polished, and perfectly in tune with the overall brand aesthetic.

These menus don’t just inform they entice, elevate, and enhance the dining experience from the very first glance.

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SOCIAL MEDIA DESIGN

Website Design

WEBSITE DESIGN

The new Soho Tavern website is more than just a digital presence it’s an extension of the brand experience. Designed with strategy and style, the site allows customers to seamlessly explore everything from private dining and catering enquiries to branch locations, menus, and booking options. The user journey is smooth and intuitive across all devices, with a mobile first design that ensures accessibility on the go. We’ve been intentional with the colour palette to reflect the brand’s warmth and vibrancy, while high-quality, professionally curated imagery brings the food, interiors, and atmosphere to life. Every element from layout to functionality has been carefully crafted to not only inform, but to inspire action and reflect the energy of Soho Tavern.

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