Striking Branding for a Glamorous Beauty Brand.
Raj Hothi is a trailblazing makeup artist and beauty entrepreneur, known for redefining modern glam through her signature studio experience. Her boutique blends beauty, luxury, and artistry offering clients a personalised journey from the moment they walk through the door. We partnered with Raj to shape her brand into a refined, elevated experience designing every element with intention and style.
From building her website from the ground up, crafting a clean and intuitive interface, to developing marketing strategies that reflect her bold aesthetic. Our creative direction extended into the physical space, where we led the design of her studio interiors fusing elegance with functionality. The result is a fully realised brand world where every visual detail aligns with Raj’s empowering vision for beauty.
Rajeev helped me get my business branding to another level! I knew I needed a professional brand identity but wasn’t sure how to do it.
Raj Hothi – Founder and CEO
THE LOGO DESIGN
A refined blend of initials and editorial typography, Raj Hothi’s logo pairs a striking monogram with a bold name treatment reflecting her signature style. Set in classic gold against a deep black background, the design captures the essence of luxury, elegance, and high-end beauty. A timeless mark for a modern beauty brand.
BRAND COLOUR PALETTE
#c3992d
#646565
#000000
#ffffff
TYPOGRAPHY
A unified look with consistent colours, fonts, and visuals
A cohesive style guide ensuring consistency across colors, typography, and visuals, bringing the brand to life. Defining colors, typography, and visuals for a strong, cohesive brand identity.
INTERIOR DESIGN
A clean, modern space crafted with sophistication in mind. From custom mirrors to bespoke furniture, every detail was designed to match Raj Hothi’s luxe aesthetic creating a warm, welcoming studio that feels just like home.
SOCIAL MEDIA DESIGN
WEBSITE DESIGN
The new Raj Hothi website is more than just an online presence it embodies the elegance and professionalism of her studio. Designed with strategic clarity and visual finesse, it allows visitors to effortlessly explore hair and makeup services, boutique offerings, training academy options, and booking details. The site delivers a seamless, intuitive experience across devices, with a mobile first focus that ensures accessibility on the go. Carefully selected colour palettes and high-resolution photography bring the studio’s luxury aesthetic to life, while premium typography and refined layout reinforce brand trust. Every detail from navigation to imagery has been thoughtfully crafted to inspire confidence, spark engagement, and reflect the exceptional quality of Raj Hothi Beauty.
Visit Website
View Next Projects
Zaazu
Learn more