Health Kitchen is a modern food brand focused on fuelling active lifestyles with nutritious, fast, and flavour packed meals perfect for gym goers and health conscious food lovers alike. With a menu designed around performance and wellness, they bring convenience and clean eating together in one powerful offering.
Our creative direction extended across packaging, marketing materials, and digital touchpoints ensuring the brand feels as energising and fresh as the food it serves. A bold identity for a brand that means business in health.
We worked closely with Health Kitchen to shape a brand identity rooted in vitality and freshness curating a colour palette inspired by nutrition and clean living. From custom menu designs to bold visual direction, every detail reflects the energy and purpose behind the brand.
Rajeev helped me get my business branding to another level! I knew I needed a professional brand identity but wasn’t sure how to do it.
Raj Hothi – Founder and CEO
THE LOGO DESIGN
We designed the Health Kitchen logo to be clean, bold, and instantly recognisable. Built around the initials “HK,” the mark features a fork within the “H” and a knife forming part of the “K” a subtle but smart reference to food and function.
Our chosen teal-green palette reflects freshness, health, and energy, while the modern, geometric typeface reinforces the brand’s fast, clean, and approachable identity. The result is a versatile visual system that brings Health Kitchen’s mission healthy food made simple to life.
BRAND COLOUR PALETTE
#0a2129
#ffffff
#000000
#17b390
TYPOGRAPHY
A unified look with consistent colours, fonts, and visuals
A cohesive style guide ensuring consistency across colors, typography, and visuals, bringing the brand to life. Defining colors, typography, and visuals for a strong, cohesive brand identity.
PHOTOGRAPHY
Bright, bold, and appetite worthy our photography captures Health Kitchen’s vibrant meals in their best light. Shot for menus and social media, each image is designed to showcase freshness, flavour, and the power of eating well.
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