23 March 2021

The good old days when you could just post a picture on Instagram and all of your followers would see it, are gone now. The Instagram feed used to be shown in chronological order but it’s not the case anymore. The algorithms are changed, and it could be hard to create engaging posts for Instagram now.

For instance, Instagram algorithms are more focused on the posts which are saved rather than liked or commented. Till a while ago, posts that got likes in the first few hours of upload would be shown to all the followers but now the saved posts are shown more.

Instagram updates its algorithms frequently, so nobody knows what the next update brings for us. For now, here are a few amazing tips to create eye-catching and jaw-dropping Instagram posts.

1. Create Good Visuals for Good Engagement

Instagram is all about making visually appealing content. Whether you’re an individual or a brand, you have to create content that captures anyone’s attention easily.

The best approach is to hire a professional photographer and a graphic designer like Rajeev for great results. If you’re looking forward to handling it all by yourself then you should know that well-lit pictures with pleasing colours do better than pictures with dull lighting and colours.

You should experiment with different colours and angles and post the best one. Remember, visually appealing posts get more likes as well.

2. Make Your Posts Save & Share-Worthy

You have to make posts that someone would share on stories and most probably see again as well.

Post shares and saves can give a boost to the post-engagement by pushing it on the explore page with the relevant and similar posts.

You can add useful information to your posts such as facts and tips so that people would share it and save it for later as well. It’s a great tactic that always works!

3. Craft Perfect Captions

Captions are not just for marketing your product or brand, but they are a good way to engage your audience as well.

You can ask questions or have their feedback on your products or posts as well. You can post something that your audience could relate to and ask them in a caption to tag people who relate to it as well. People are likely to tag their friends and family in the comments, giving your post a boost!

4. Tell a Story Through Your Posts

The tip to creating a good brand image is to have a good story behind your brand. You have to connect to your audience by giving them a story that tells them about your brand and product.

It can be done by a picture slideshow, a single photo with text or good visuals, or you can do it in the captions as well. Create and write what you think you will read without getting bored of it.
Create Engaging Instagram Posts with Rajeev Shinh
These are a few basic things that you should keep in mind while creating Instagram posts.

If you’re sure how you can capture the attention of your audience then you can reach out to us. We can design engaging, attention-grabbing Instagram posts for you!

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